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Correct Category?

It’s true, 99% of people who buy a dive watch from the Oris Diver range do not go diving or even go near the water.  The nearest thing to the ocean that most of the dive watches purchased get is doing the dishes on a Sunday night.  I guess that’s okay I don’t go diving and I still have a dive watch and each time I put it on I think that one day I will go and get my dive ticket so I can use it correctly.  When the dive instructor asks if anyone has any dive experience I can push my wrist out and point out my Oris dive watch.  I suspect he will then mark down on his score card ‘idiot alert’.

But wait a minute I know a lot of friends have dive watches and don’t dive, what about Warren and his collection of Oris Williams watches?  I don’t think he has ever driven for Williams in Formula One, (I have searched extensively through the late 70s when he would have been there and records are a little blurry at best).   Isn’t this the same as the dive watches?  All these motorsport watches that are all based on a sport that we may all watch, but even fewer than diving participate in.  Although most us do have a drivers’ license, which is more than can be said for the number of dive tickets.   Now that I think about it the aviation range is even smaller on the number of people who have flown a plane or a Swiss Hunter Jet?

So of the four categories that Oris have, the majority of us only fall into the culture range as a watch that were say we can use for its correct use.  Although what some of my friends may say about my ‘culture’ is not what Oris had in mind!   I do feel that when I am going to a black tie function I add a little culture to the proceedings.  Or I gain a little culture when I wear my Artelier Date, but this is the only category that I fall into.
Should Oris do away with their categories?

I can see the Oris Motor Sport category being changed to the ‘Sitting on the Couch watching TV’ range because that’s about how close most of us get to driving in Formula One.  What about the ‘Doing the Dishes’ instead of the Oris Diver range.  I’m sure there are a mountain of options for the Oris Aviation, ‘Why is there someone in my seat,’ or ‘Can I get peanuts with that.’ 

Maybe that is taking it too far, but why do we need categories anyway?  A single range that covers them all from Aviation to Motor Sport just run with the super cool designs and not worry about the names.  I know the categories make it easy to identify which watch fit in which area but if they are not being used for what they were intended why worry? 

I’m not sure if it is a new year but have I started the year off cranky?

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