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How do Watches Call You?
Last week I posted a blog about having too many watches (I know it’s hard to believe that some people think you can have too many watches, crazy) but Jeff and Kevin brought up a good point about a watch ‘Calling’ them. We all know that we are not talking in the literal sense, you’re walking down the street past your favourite Swiss watch store and in the window this new Oris is calling out your name, “Smithy, oh Smithy..yep over here look at me you want to buy me…” Now don’t get me wrong the genius, and that would be a genius with a uppercase G, who invents a quality watch that can identify someone walking down the street, call out to them, and entice them to buy that particular watch will be a genius and will no doubt rival the Star Wars trilogy (the second trilogy I still don’t count as a anything apart from special affects), as the greatest genius in the world.
But the calling to you in the esoteric sense of word. That calling that stops you in your tracks as you see or discover a watch that is only meant for you. You may go several year before you find one of those watches that are calling out to you, or as mentioned only a couple of weeks between great watches. Is there a common factor in this calling? Do the watches have the same styled dial, a certain movement, a specific brand, a minimum size, strap colour what is it, how is this watch calling you?
I know that the watches that have called me over the years have no similarity features, they have different movements, different dials, different sizes, but they all call to me.
That said can a watch then un-call you? After you have purchased this watch years go by other watches call you and your collection builds, do you then look at a couple of those watches and feel that they are no longer calling you? Or is it their mystical powers over you have weakened and now that strong calling is little more than a whimper? Who would have thought that something once so loved could fall out of calling you.

